What’s with those funky looking squares I keep seeing on posters and ads in magazines? What do they do and am I supposed to do with them? Welcome to the world of QR Advertising, a cool way to strategically connect offline and online media.
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Being unforgettable online starts with identifying the meaning of your brand. Can you define it? If you can’t, keep reading and we’ll discuss how to become unforgettable and develop your brand online. A brand is much more than your logo or symbol on your letterhead—it’s a conceptual image that defines your business, and the goods or services that you sell. It’s an abstract concept.
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You’re updating your accounts, letting your fans know what’s going on, but you’re not gaining much traction. No one is liking your posts or commenting on them. You’re not gaining many new followers. What gives?
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You’ve decided that you’ve got something to say and you want the world to know. You’re going to start a blog. Good for you! You know what you’re going to write about, but do you know how you’re going to say it? That’s called finding your blogging voice, and we’re here to help you find it.
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Oh, the places you’ve been. Wouldn’t it be great if you could let all your friends know where you are at that very moment in real-time? The good news is Facebook Places lets you do just that. This nifty little geolocational tool lets you post a real-time update of where you are and what you’re doing when you’re out and about
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Just because you’re on the web, it doesn’t give you free-range to say and do whatever you want. The same goes for your blog. There’s a blog-etiquette you should follow—that is if you want to be taken seriously by your audience and peers. That’s why we put together a polite guide to blogging, and we’ve got your Polite Guide to Blogging.
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So you’ve just performed a Google Search and now you’ve got 40,000 pages of stuff to sort through. Great. Fan-freakin-tastic. And it looks like the first 10 pages have nothing to do with what you were looking for. Do you know what can help? Google Search Operators—it’s time to get specific and become a smooth operator!
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So many social media channels, so little time. And then there's Pinterest… but what’s it all about? If you’re new to the world of Pinterest, we want to introduced you to this social media phenomenon and explain why it can be beneficial to your business.
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We love writing headlines. There’s a sense of excitement when coming up with a single phrase of words to capture your audience’s attention. We thought we'd give you 5 tips on writing effective headlines, to captivate your audience.
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280-character tweets!? “Seriously, what can I really say with that little space?” you may scoff, but think again. You can get your point across in a short and sweet message that reaches your target audience just right.
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Canada Post identity is one of most recognized symbols across the Canadian Landscape. It’s found on every other corner of our town and city streets, marked on a big red mail boxes and postal outlets. There’s over 7500 rural and suburban delivery routes served approximately 4.8 million addresses, with 6200 postal outlets and most of them are in rural areas.
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You were taught to share—your toys, your snacks, your video games, the playground swing. Sure, you may not have wanted to at the time, but in the long run, there was a valuable lesson to be learned—one that’s going to serve you well right now. We’re talking about the joys of article sharing—an awesome way to bring visitors to your website.
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Sometimes we can get lost in all the wheeling and dealing required to run a successful business. It’s easy to forget about how our customers interact and enjoy the online experiences we create for them. Do you make them feel appreciated? Wanted? Needed? Loved? Good? If you’re not, chances are they’re sneaking around with a competitor behind your back! Not to worry—we’ve got some tips to win them back with a really great online experience.
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If you’re a little overwhelmed with the task of writing content for your site or social media platform, take a deep breath—you’re going to be okay. It's a lot easier than you think to write quality content for the web.
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Think of the web as a popularity contest, but to become the virtual prom queen, you’ve got to dethrone your competition by providing interesting info. Try a few of these popular content types on for size.
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When we talk about consumption methods, we’re referring to the way people get the information they need. This is done through reading, watching and listening – this is how we stay up to date, keep entertained and plugged in to what is important to us. Let’s delve in the future of how we consume information on the web, so you know what to expect in the months to come.
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The social web is constantly evolving. With a little insight, we’ll give you a few of our predictions as to where it’s heading.
These days, Content Marketing is one of the most effective ways to build brand awareness. It lets you tell the world why you are so awesome, build a loyal customer base and inform people about the area you specialize in.
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