Why You Should Blog Authentically

You’re the real authentic deal, but how do you get that across to your audience?

We’ve blogged about how important it is to be transparent when you're online and writing articles for your blog. Now, we’re going to enlighten you about a topic that just as important as being transparent—it’s about being authentic when you blog.

Why should you blog authentically as a small business or startup? Because it’s important for your audience to see you as humans behind a brand and not just a business trying to make sales. Remember, people want to form a relationship with a living, breathing human being, not a soulless company. And by blogging authentically, you’re keeping it real.

Discover why it’s so important for you to blog authentically

It’s important to keep in mind that blogging authentically doesn’t mean you’re telling your audience about personal and private facts about you, like DOB and your personal estate financials. That’s a little too real. Being authentic is stepping up to the plate and staying true while providing your audience with the information it needs that’s a little bit deeper than resume job description and performance stats. Here are a few tips on how you can blog authentically.

Know Your Audience

Your blog is an awesome place for you to get to know your audience. You can build those all-important relationships by asking questions, starting polls, or requesting likes/dislikes when it comes to your posts. These are ways to get your audience in the feels of who you really are, while sharing that you authentically know the heart of who your audience is, starting conversations that turn into relationships.

You’ve Got Personality

Baby, you’ve got tones of personality—you should be showing it off on your blog. It comes back to being a real human being, rather than a business. As long as you stay professional, don’t be afraid to make your audience laugh, cry, jump for joy, or make them think. Write about things you find funny or that make you scratch your head in wonderment. Not only will it help build trust and confidence in your company’s brand, but it will also help break up your blog posts, making them easier to read. You can also share excerpts on social media, inviting your followers to visit the website and find other relevant articles.

We All Make Mistakes

Do you know what people do? They make mistakes. And if you make a mistake, write a blog post about it. Admit that you’re accountable and responsible for your past mistakes, you’ll notice your audience will appreciate that you’ve come clean to them, and shown that kind of vulnerability. When you tell people that you goofed up, you’re being authentic.

What do you do to blog authentically? Share your questions with the rest of the class on Twitter or Instagram.