If you’re saying to yourself, “I don’t need an editorial calendar. I’ll just write them on the fly” you are setting yourself for failure or procrastination, friends. It’s easy to get sidetracked with this method. So let’s stay on track and go over how an editorial calendar can help get publishing articles on your blog.
Read MoreComments can be a wonderful asset to build up your blog, website or social media following. Everyone has an opinion, and thanks to the Internet, everyone can have a voice. Comments can be just as informative and entertaining as the content itself. So what are you doing to get people to talk in your comment sections?
Read MoreHave you got what it takes to make it in the blogging world? Sure you do—you just don’t know it yet. But successful bloggers aren’t born that way… they work at it, every single day. Blogs just don’t take care of themselves. A blog is a business, and blog businesses—especially start-ups—don’t write on their own.
Read MoreYou know you’re an expert. The people you speak with about your industry know you’re an expert. But how about the rest of the world? It would be really difficult to call everyone and let them know, but we’re guessing you don’t have the time or resources for that project. Instead, we’ve got a better way to get the word out—you share your knowledge on the social web!
Read MoreWhat’s with those funky looking squares I keep seeing on posters and ads in magazines? What do they do and am I supposed to do with them? Welcome to the world of QR Advertising, a cool way to strategically connect offline and online media.
Read MoreYou’re updating your accounts, letting your fans know what’s going on, but you’re not gaining much traction. No one is liking your posts or commenting on them. You’re not gaining many new followers. What gives?
Read MoreJust because you’re on the web, it doesn’t give you free-range to say and do whatever you want. The same goes for your blog. There’s a blog-etiquette you should follow—that is if you want to be taken seriously by your audience and peers. That’s why we put together a polite guide to blogging, and we’ve got your Polite Guide to Blogging.
Read MoreSo you’ve just performed a Google Search and now you’ve got 40,000 pages of stuff to sort through. Great. Fan-freakin-tastic. And it looks like the first 10 pages have nothing to do with what you were looking for. Do you know what can help? Google Search Operators—it’s time to get specific and become a smooth operator!
Read MoreSo many social media channels, so little time. And then there's Pinterest… but what’s it all about? If you’re new to the world of Pinterest, we want to introduced you to this social media phenomenon and explain why it can be beneficial to your business.
Read More280-character tweets!? “Seriously, what can I really say with that little space?” you may scoff, but think again. You can get your point across in a short and sweet message that reaches your target audience just right.
Read MoreYou love keeping your people in the loop about what’s going on in your life, like what you had for breakfast this morning. Maybe the last time you visited the doctor, or how much you love your cat. And all those things are great… when you’re logged into your personal Facebook and Twitter accounts. But when it comes to your business social media accounts, these aren’t the kinds of things you want your customers to know about. Let's talk about it.
Read MoreCanada Post identity is one of most recognized symbols across the Canadian Landscape. It’s found on every other corner of our town and city streets, marked on a big red mail boxes and postal outlets. There’s over 7500 rural and suburban delivery routes served approximately 4.8 million addresses, with 6200 postal outlets and most of them are in rural areas.
Read MoreYou were taught to share—your toys, your snacks, your video games, the playground swing. Sure, you may not have wanted to at the time, but in the long run, there was a valuable lesson to be learned—one that’s going to serve you well right now. We’re talking about the joys of article sharing—an awesome way to bring visitors to your website.
Read MoreSometimes we can get lost in all the wheeling and dealing required to run a successful business. It’s easy to forget about how our customers interact and enjoy the online experiences we create for them. Do you make them feel appreciated? Wanted? Needed? Loved? Good? If you’re not, chances are they’re sneaking around with a competitor behind your back! Not to worry—we’ve got some tips to win them back with a really great online experience.
Read MoreIt’s time to put together your social media marketing and content strategy plan. But wait! Who are you going after businesses or consumers? There are similarities and differences for each market, and you’re going to need to know what they are before you put together your plan for success.
Read MoreIf you’re a little overwhelmed with the task of writing content for your site or social media platform, take a deep breath—you’re going to be okay. It's a lot easier than you think to write quality content for the web.
Read MoreHave you ever wondered what’s so awesome about your website? Ask yourself this question and jot down your answers because they should include the tips we’re about to cover in this article.
Read MoreDesigning a publication can become overwhelming when you get into the thick of things, but it won’t bury you if you arm yourself with the proper practices and techniques. Here are eight simple tips to guide you through the design process of a publication while maintaining your sanity.
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