The immediate benefits of the one-day website session
Updated: July 12, 2023
The immediate benefits of the one-day website session are that you will be creating new opportunities to earn money on your terms. When you invest in building a website you are purchasing a technology tool that will help you create new ways to earn money online. The advantage of having a website for your business (or when you are an entrepreneur or small business owner) is that you can earn money at any time because you are not locked into a fixed financial contract (i.e., an annual salary or hourly wage).
Or maybe you already have a website but would like to redesign it with new features, like email software that will help you collect emails and send emails to an email list to advertise your services with a monthly newsletter (e.g. Mailchimp or Squarespace Email Campaigns). Or maybe you would like to sell products by adding an e-commerce store to your website to automate the invoicing and payment process by adding new features to a website that will process sales online automatically.
Either way, this article breaks down the immediate benefits of investing in a website for your business and how the one-day website session can help you build a website.
About the one-day website session
It’s only for new or existing business owners in Barrie and Simcoe Area
If you are looking to establish a business either as a new or existing business owner and are considering the one-day website session option, please note that the service is available only to businesses that are local to the Barrie and Simcoe area.
The reason for the local-only session of one-day website service is because of Actually’s support of local ecosystems and sustainable communities.
Set your session expectations
During the one-day web session, we talk about the essential things you need to know about building a website for your business. The essentials include:
Identifying the challenges of launching a new website
What to know (and consider) when building a business website
How to overcome the launch challenges by understanding the immediate benefits of the one-day website service
The benefits of a lean and affordable website process
This article is meant to help set the expectations for anyone interested in or attending the one-day website session. The article wants to help identify new perspectives to see the immediate opportunities of investing in the one-day business website service for your business (or a business idea).
What to know when getting started building a business website
The challenges of a new website
The challenge with building (and launching) a new website for a new (or existing) business is acquiring website traffic. If you don’t drive traffic to your website you will likely end up realizing that you do not have much traffic (if you have not invested in some way to acquire or generate traffic). Initially, this can be discouraging for a new business or existing business owner who wasn’t prepared to know it takes more than simply building the website to generate sales.
It does take some time to build a really content-rich and dynamic website for your marketplace. But it’s also important to know it takes more than just money and time to build a successful website. It also requires traffic. Generating traffic to your website will require a consistent effort of growing the traffic to the site, or acquire traffic through forms of advertising.
The one-day website session can help significantly reduce the time and cost to build a website compared to hiring a full-service for web design and development, especially if your plan is to build the website yourself. The one-day session will help to design and integrate (with your collaboration and direction) a unique-for-your-business marketing plan into the website design and functionality. This helps your business get started working on taking action to create ways to drive organic traffic to the website sooner.
Who benefits from the one-day website service?
This service is great for new businesses or existing business owners that want a website because they need a strategy to drive traffic to the website organically. The reason why we discuss the strategy of how to drive traffic to your website is that the strategy will be integrated into the functionality, design and copywriting of the website.
Since the day is a condensed learning experience, the overall time (and inevitably the cost of subcontracting services) to hire someone to build your website over several weeks is reduced. This makes the one-day website session an affordable way to start a business
This service is for:
New business owners (who need a website)
Existing businesses that want a new website (for appearance or functionality reasons)
Anyone who has a business idea they would like to test out with an affordable website
Anyone with a business idea that they want to sell online
The business benefits of a lean and affordable website process
Building a website that doesn’t include everything at once makes is a great way to get started with ease. If you make the process easy, it’s not only enjoyable, it’s usually integrated at a pace that is not hectic or stressful. This allows the opportunity to take time to think and reflect on what the website needs and test software to use it before committing to expensive annual costs. As a result, you can spend less long-term by testing software out or purchasing one month of service without committing to an annual subscription.
The interesting aspect of starting a website project and managing it with ease is the ability to add one product or service at any time. It also reduces startup costs by not paying to build a fully robust website for your idea right away and considering a lean process to add content and maintain the website as you gain feedback from your customers or clients.
These are just some of the immediate benefits of generating savings through the lean and affordable website process.
The indirect business benefits of the one-day website session
A business can also benefit indirectly from the one-day website session with a discussion and understanding of:
Financial goals to learn how to integrate them into your business marketing plan
How to create action steps to accomplish your financial goals into actionable business steps with digital marketing
Your businesses sectors website traffic conversion rate
Other affordable marketing tools to help guide website visitors through the purchasing process on your website
The differences between organic and paid traffic (and their true costs)
How to leverage organic evergreen traffic strategies
The cost of acquiring a customer using paid traffic
The host of the Online Business Show Podcast, Tyler J. Mccall talks about the biggest mistakes he made when starting his online business in the podcast episode where he mentioned one of his biggest mistakes was not understanding the goals of the business and how to execute them. The one-day session will help you outline and define this which Is a helpful addition to the immediate indirect benefits of the session. The morning part of the schedule is to discuss the strategy for identifying the marketing plan and integrating the marketing plan into the website. In the afternoon we will work collaboratively to build a website design that includes the marketing plan which should align with your financial goals for the business.
You will benefit the most from this service if you have a few things prepared for the website in advance. Find out what to prepare to get the most out of the session.
What will be accomplished during the one-day session
1-5 page website (or more depending on how much content you have prepared in advance) Think of the home page, about us, and services or the product page
A contact form
A blog (if you want one) with articles (if you have them prepared)
Call to action (buttons, forms, downloads) that align with your marketing (and financial) goals
Design a custom social media graphic design when socially sharing your website
Design a custom browser icon (favicon)
Create and connect Google Analytics to your website
Write page titles and descriptions for your website SEO
Integrate marketing tools and features (email, popups, announcement bars, and more)
Learn how to use Squarespace and other digital marketing tools
This is a one-day service package where your website is created in collaboration with you to help increase immediate earning potential opportunities. Learn more about the long-term benefits of the one-day website session.
Other immediate benefits of the one-day website session
Your business online by the end of the day
With the one-day website session, the goal is to complete a website that is ready to go live by the end of the day. If that feels a little too rushed, instead imagine having the business website online in a couple of days or even in a week or two. The goal is to create immediate benefits by speeding up the design and development process of a website so that you don’t have to wait months before you get online selling. The website will only be published live when you are ready (and want) to make it public. Until then, the website will stay in a private development area that only you have access to.
In fact, as soon as you purchase the one-day web design service you automatically receive an upgrade from the standard 14-day free trial to a 6-month trial. This makes it instantly easier for you to keep your website affordable by reducing monthly operational costs for the first six months of your website. An extended trial gives you additional time to keep working on the website without purchase.
No logo or Professional photos?
If you don’t have a professionally designed logo or professional photographs to upload to the website—no worries. It is possible to create a wordmark logo for the website with a text-based logo feature in Squarespace. Squarespace makes it easy to add a typographic-based logo as an alternative to an image of your logo. Or, consider our business packages or logo design service.
Build Confidence
Gain confidence in learning how to maintain the website independently. In addition to learning about how to add or remove content to the website. The best part about gaining confidence to manage your business website independently is having confidence in handling future integration for the website’s technical functionalities and developing the site as the business grows.
Form a Marketing Plan
The most obvious benefit of the one-day session is that you can take advantage of Actually’s web design experience, efficiency, and well-rounded design knowledge to get a business online in just one day with Squarespace.
The one-day website session helps develop a marketing plan that can be integrated into the website design and functionality. The marking plans of the website might also benefit a business plan like forecasting the growth stages of the business, how they will be achieved, or when you can expect to achieve the financial objectives associated with the growth stages.
The marketing plan connects to the business plan
This collaborative work session is unique from a typical website training session or workshop-style learning environment because you receive focused attention on your unique website needs for an entire day. There is a clear and direct outcome to build a website which could go live by the end of the day.
All of these clear and direct business outcomes and objectives can be included in the marketing section of your business plan. The marketing plan may also help you develop other key areas of a traditional business plan such as products and services, market and competitive industry research, operational details and financial projections.
Final thoughts about the one-day session
Remember, everything will be created by an experienced web designer while you provide direction answering (and asking) questions during the one-day website session. Your questions and answers are required in order for us to collaborate and complete the website by the end of the one-day website design session.
One-day website session
Create new business opportunities.